Approaching Toward Wide Audience and Embracing All Generation

28 Dec 2023

This year, the Information Management Office of WHIPIC has focused on three main goals: 'informatisation,' 'research on prensentation methodology for field application,' and 'sharing and communication of World Heritage information.'

(1) Establishment of Information Infrastructure for World Heritage Interpretation and Presentation [1st]

To effectively support the interpretation and presentation of World Heritage, the initial step involves creating a systematic classification system by defining the scope and analysing the status of relevant data. The 'Research on Data Definition and Standardization to Build an Integrated Database for World Heritage Interpretation and Presentation' involves studying data representing various heritage values, including Outstanding Universal Value (OUV), from approximately 10 World Heritage sites. The goal is to develop a standardised classification system. This study contributes to realising the information platform outlined in the Information Strategy Plan of the previous year (2022). It aims to specify diverse and valuable data that will be accessible to enhance inclusive World Heritage interpretation and presentation. Building on this, WHIPIC intends to consistently identify and collect data related to World Heritage interpretation and presentation.

(2) Research on the Development of an Inclusive World Heritage Presentation Methodology

The 'Research on the Development of an Inclusive World Heritage Presentation Methodology' is a project aimed at developing a methodology that serves as a reference for sharing and communicating the multifaceted values of World Heritage with diverse audiences. For this study, the case of the 'Korean Seowon (Korean Neo-Confucian Academy),' registered as a World Heritage Site in 2019, was selected, and the primary subjects were the 'World Heritage Integrated Management Center for Korean Seowon' and the 'cultural interpreters' actively engaged at each Seowon site. Stakeholders, including cultural interpreters, provided insights into the actual status of presentation. Following the review of the current status, the study set the direction for aligning with international agendas and policies related to the UNESCO World Heritage presentation. It also proposed methods and procedures for inclusive presentation. The findings from last year's (2022) basic research on World Heritage methodology and this year's research are currently applied in a collaborative project for the rehabilitation of the Great Zimbabwe. WHIPIC plans to extend its methodological research to explain World Heritage sites using digital media in the future.


In August of this year, WHIPIC released the second issue of "INTERPRETING WORLD HERITAGE," following last year's inaugural issue. Themed "Opening the Door to World Heritage Interpretation and Presentation for the Future," this edition reflects on the present state of interpretation and presentation while envisioning the future. The publication starts with a special contribution exploring the future in the context of the 50th anniversary of the World Heritage Convention. We delve into topics such as addressing the interpretation and presentation of current demands and future changes, examining climate change, visitor participation by continent, and featuring narratives related to artificial intelligence, interpreters, new generations, preservation and authenticity, and virtual reality. This issue reached a broad audience through the World Heritage Committee's WHIPIC side events and the centre's domestic and international projects. We invite your continued interest in the upcoming edition scheduled for next year.

2023 “Interpreting World Heritage

2023 “Interpreting World Heritage

(4) World Heritage Interpretation and Presenation Multimedia Production

WHIPIC engaged in exciting multimedia production collaborations with domestic and international content creators, resulting in captivating content on interpretation and presentation. One notable creation was a short story featuring the Complex of Hué Monuments, developed in collaboration with Vietnamese content creator La Phan. A short story covering Korea's Gaetbeol (tidal flats) and Italy's Archaeological Areas of Pompeii, Herculaneum, and Torre Annunziata was produced in collaboration with Korean content creator heyheritage. These videos effectively conveyed the interpretation and presentation of the respective heritage sites to a broad audience. Anticipate more enriching stories from WHIPIC in 2024!

The monuments of HUE

 The story of Flyway Hotel


. A letter leading to Pompeii

International Centre for the Interpretation and Presentation of World Heritage Sites

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